In most cases (and in all cases in which the coffee shop doesn’t want to risk being sued), coffee shops can’t advertise CBD as doing much of anything, one way or another. While clinical trials attempt to determine an effective dose for a particular condition, says Esther, the growing “wellness empire” is free to leave the effects to your imagination. “People who are selling CBD don’t even have to make specific claims. The relationship between the actual amount of CBD and the effect doesn’t have to be very specific, because there is no specific effect that they’re talking about,” says Blessing. “So if I have a CBD latte, I might feel a little relaxed, or a little less neurotic, or who knows.”
One of the biggest players in this new industry is Medical Marijuana, Inc., a company formed in 2009 that operates out of Poway, California, just north of San Diego. It has played a leading role in the so-called Green Rush, as businesses have moved quickly to capitalize on the gradual legalization of marijuana for medical and recreational purposes by states across the country. The company’s spokesman, Andrew Hard, boasted that Medical Marijuana, Inc., “created the CBD industry and was first to market with CBD products.” Through its various subsidiaries, Medical Marijuana, Inc. sells some of the most recognizable products on the cannabis market— everything from Cibaderm CBD-infused shampoo to CanChew chewing gum. In 2014, the company generated $14.5 million in revenue.
When Brandon Krenzler’s daughter Mykayla was diagnosed with a form of childhood leukemia in 2012 at the age of seven, he began researching medical marijuana products that might ease her symptoms and blogging about the results. The next year, he received some samples of Real Scientific Hemp Oil, which he administered to Mykayla. But the oil made her sick.
According to West, who says her team is “drawing on a wealth of anecdotal evidence,” CBD in your java can really take the edge off. “My colleagues, friends, and I have found that CBD-infused coffee largely does away with the anxiety and acid belly typically associated with coffee,” she says. “That makes sense, because research suggests CBD has anti-anxiety and [anti-nausea] effects. We’ve also found that compared to the coffee we reach for regularly, testers experience a less jittery, elevated burst of energy after drinking CBD-infused coffee.”
Coffee can be hard on the stomach, so many just drink it socially. But this coffee is very unique. It is infused with CBD, which balances the effects of caffeine for, as SteepFuze puts it, "an invigorating, alert, and focused experience." Ingesting CBD through the coffee is also a great way to get long lasting relief. If we wake up in the morning with anxiety, vaporizing CBD can sometimes make us sleepy if we're not fully awake and going yet. With ingesting the CBD through the coffee, however, it is metabolized more slowly to produce more powerful and long-lasting effects — and instead of making us sleepy, it naturally wakes up instead.
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